Hello Digi backpackers! This blog post is aimed at those of you who are starting from scratch and want to sky-rocket their social media channels. Here’s a list of the three most important things I advise you to do in order to launch your digital nomad career. Enjoy (and good luck)!
1. Subscribe to the social networks where you know you’ll find your audience
The first thing to do is opening accounts in the social networks in which you are sure to find your potential followers. That is, Facebook and Twitter if your audience is mostly mature, Snapchat if it’s very young and Instagram for the inbetweeners (18-35). Instagram will be your choice if you’re mostly focused on photography (same for Pinterest) and YouTube will be your choice if you are planning a video editor/vlogger career. But you might consider opening other channels, too, in order to be more reachable and for your brand awareness (only if you know you’ll have time to properly and regularly look after all of them). If your content will mostly be text-based then opening a blog would be recommended: WordPress and Blogger are user-friendly for beginners. Be sure to advertise yourself across the channels (use LinkTree to link all your channels to your Instagram bio: this is very useful as IG only lets you insert one URL).
2. Create valuable and visually appealing content
The most effective thing to do if you want to start gaining an important number of followers is providing them with content that has value: it might be useful, entertaining, interesting or even just visually appealing (because we all want to see beautiful photos or video, don’t we?)
Nowadays the internet is bursting in creators and websites, so you really wish to distinguish yourself and to provide something unique (find your USP: unique selling proposition). What beginners should do is finding a narrow sector, the so-called niche, the more specific the better, because people who are interested in that specific sector will loyally follow you. You will be able to broaden the themes you want to cover later on, but at the beginning coherence and sticking to your niche is necessary.
3. Create your circle
To start your circle, you should interact. Potential followers won’t find you if you don’t comment (with useful, smart or funny words), like and support other people’s content. Of course, you should be focusing on the creators who share your interests. It will not be easy and it will take a lot of time, but working honestly will reward you. At first, especially on Instagram, you might be tempted by easy, quick ways to reach big numbers, but remember that to have an audience who is genuinely interested in your content buying followers and resort to crooked means (likes for likes, follow/unfollow, BOTs, PODs) will just attract a passive and temporary audience, moreover it won’t make you look professional: remember that you are doing this as a job. Moreover, Instagram and firms are starting to assess who has real followers and who doesn’t and you’ll be able to sell your products and service (and the products and services of the companies you work for) only to people who are genuinely engaged and not to those who follow you just because you have returned the favour.
There you go, my Digi backpackers, this was just some advice to get you started, I hope you have taken notes and to the next blog post!
C.
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