Do you waste a lot of time browsing and managing your
brand's social media channels? You don't know how to deal with it? There is too
much choice on the internet, and you don't know which one to choose? Which one
is the best? I have reviewed a few of them and hope it will help you to decide.
I considered only those tools that offer managing of more
than one channel of social media. Below you will find 5 social media management
tools that you should know.
Hootsuite
If I am not mistaken, it was one of the first tools of this
type. Hootsuite greatly improves the workflow for people who need to manage
several social media profiles. Continuous switching between tabs is quite
tedious, and here we can connect our profiles to one application, and we have
everything in one place. In the free version we have the opportunity to connect
3 different profiles, but that's enough to improve your work. In addition to
being able to reply to any posts, messages or mentions, we have a number of
additional options, such as in-depth real-time analytics, extensive post
planning. The plus is also that Hootsuite has mobile applications and
additional browser plugins, which greatly facilitates work.
Buffer
A similar tool to Hootsuite only less extensive. It has the
ability to track profiles and plan content. In addition, we find here the Pablo
add-on, which allows you to create simple graphics to use on your profiles (I
have mentioned it, in the previous post. If you haven`t read it – give it a
try Click here) Unfortunately, in the case of a free account, we can track only one
profile, which will not help us much. Buffer also has mobile applications and a
tool for shortening and tracking links. However, when it comes to analytics, it
is available, but only in higher plans. Downsides can definitely include
limiting the number of posts per profile.
Postplanner
Postplanner advertises itself as 'social media
intelligence', but is that really so? One thing is certain - it limits the time
you spend on social media channels. In addition to post planning, just like its
predecessors, it also allows you to search content on channels other than
yours. Content can be searched by hashtags, key phrases or manually. The system
will also prompt us with suggested content based on search history and our
profiles. The tool also has a very nice add-on that analyses how long the posts
appearing on our channels have the largest conversion. Thanks to this, we can
be even more effective. Unfortunately, there is no possibility to test the tool
- there is no free plan.
Everypost
Everypost is another great tool. Its operation is similar to
previous ones; however, it offers the possibility of connecting (only and
exclusively) Facebook and Twitter profiles. At Everypost we will create and
plan content publications. We also have the ability to analyse content. If you
choose this tool, then you can test it for 14 days. The tool also has mobile
applications for iOS and Android.
IFTTT
That tool works completely different from the others in this
combination. The most important for some may be the fact that this tool is
completely free. Unfortunately, you have to spend some time at the very
beginning to configure everything. The IFTTT tool is really used to automate
processes between applications that you use every day. In short, it works like
this: you publish a post on Facebook, and the IFTTT tool automatically detects
it and also publishes the post on Twitter. Isn`t that great?
That`s all for today. If you liked this topic, be sure to
let me know and I will create more similar posts. Enjoy your weekend Digibackapers!
<3
K.
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